Branding | Lumière

In French, Lumière means “light,” symbolizing glow and clarity. The name
was created by reversing the word “Marilou,” inspired by a song that sparked
the initialidea for my work. Lady Lumière was born from the desire to give every
woman the chance to reinvent herself through her fragrance. No matter who
you were before, wearing Lumière allows you to become the woman you have
always dreamed of being, and to reborn as your own fantasy.

Yellow is the leading color, representing light, while the visual identity is minimal
and delicate. The calla lily appears on postcards and bags, serving as an
important element of both the fragrance and the brand language. The logo and
logotype are inspired by the phases of the moon. Through the interplay of light,
shadow, and layers, they appear and reveal themselves in new ways each time.


Tools & Techniques : Photoshop, Illustrator, AI Visualization, Figma, Instagram
Branding Methods Course, Shenkar
Guided by Dekel Maimon